Well I’ll be diggity darned, I don’t quite feel like there is a hot knife slicing through my gut. That’s a pleasant surprise so I figure I better take this opportunity to write something. I’ve been thinking about it for a few weeks now, we were in Safeway walking through the canned food aisle and I looked at a can of Campbell’s Soup.
Just seriously looking at it and wishing that that world really existed. It’s probably not something that plagues everybody but I feel like it should. It really should, everyone should see that world of marketing and want it to be reality. I want to live in a world where the marketing from a corporation is not inverse to their actual actions.
I want to live in a world where capitalism is not the end all justification for every heinous thing. When I see commercials with smiling people, bright colors, happy people and animals alike, I want that all to be an extension of the reality. I really would like to live in a world where I like Corporations.
When I pick up a can of soup, or a box of cereal, I want to be able to say “I don’t need to look at the ingredients because these folks seriously care.” I shouldn’t need to do those things, this shouldn’t be something that we accept in the slightest, but we do, it is so accepted that if you don’t do it you are looked on like you are some kind of freak.
A freak? Really, for thinking the world should be that nice? I won’t accept that it is impossible either, that it just isn’t something fair that you can expect of everyone. If I can do it then anyone can do it, period, there is no exception. Our minds may enslave us in many ways (seeing as they are us) but there is nothing stopping anyone from compassion.
If the people leading businesses are not compassionate then maybe they shouldn’t be business leaders. The sheer girth of profits coming out of companies these days are entirely unnecessary. Businesses don’t need to be that big. They don’t need to do terrible things just to ink out amounts of money that is literally unfathomable.
But they do currently and people think that is ok. I find that sad. I stared at that can of soup and then looked up and down that aisle and I just wished. I wanted it so bad.
As it stands I’m instead reading cans that are bragging that their food is natural. “We aren’t actively poisoning you.” the food suggests, then you realize that snake venom and is natural and start to wonder.
Throughout 2012, Campbell’s contributed $500,000 to a $46 million dollar political campaign known as “The Coalition Against The Costly Food Labeling Proposition, sponsored by Farmers and Food Producers”  This organization was set up to oppose a citizen’s initiative, known as Proposition 37, demanding mandatory labeling of foods containing genetically modified ingredients. As a result, there is a growing boycott of their products across North America.
Neither party in this story should exist. There should be no need to demand detailed labeling of food and there should be no need to fight such information. Everyone should be trustable and it is that very notion we should expect or accept not to trust anyone is what manifests the problem.
Our own expectations set the bar that all people strive for.
You are a box filled with lies!
Delicious, Delicious, Lies.